Care that gives back

Kx was born in Jamaica, and Jamaica is where our giving begins. A portion of every order supports the Ghetto Youths Foundation — carrying on the Marley family's legacy of giving back to the communities that shaped the music, the culture, and the spirit behind everything we make.

When you shop Kx, you're part of that. No add-on at checkout, no extra step. Care for your family that quietly helps care for another.

Why the Ghetto Youths Foundation

The Ghetto Youths Foundation provides year-round help to communities in need, focused on four areas: education, health and wellness, elderly support, and community-building.

For a brand rooted in Jamaican botanicals and the Marley name, there was no other place to start. This isn't a partner we picked from a list. It's family — and the Foundation's work runs straight through the heart of Trench Town, where the Marley story began.

Learn about the programs

The brothers behind the mission

The Ghetto Youths Foundation was founded by three brothers — Stephen, Damian, and Julian Marley — around a single idea: to give back.

They share one vision: philanthropy that makes a generational difference in communities where opportunity is scarce. As musicians, they've spent careers writing about social injustice and equal opportunity. The Foundation carries that same message off the record and into communities that need it — in Jamaica and around the world.

For the Marleys, giving started at home. In 1979, a seven-year-old Stephen recorded "Children Playing in the Streets" with his siblings in the Melody Makers — a song written by his father, Bob Marley, with every dollar of its proceeds going to UNICEF. That was the beginning of a lifelong commitment to giving back.

It's in the Marley DNA. And through Kx, it reaches a little further with every order.

Meet the founders